Robert Rauschenberg, "Earth Day," 1970

Earth Day, 1970

Earth Day

In response to a massive oil spill off the coast of Southern California in 1969, Wisconsin Senator Gaylord Nelson initiated the idea of the first annual Earth Day on April 22, 1970. Soliciting support from Democratic and Republican leaders, Earth Day was conceived as a “national teach-in” to bring public awareness to the threat of global air and water pollution. What began as a grass-roots movement, with twenty million Americans participating, is now recognized as the launch of the environmental movement and observed in nearly 200 countries around the world. 

Robert Rauschenberg designed the first Earth Day poster to benefit the American Environment Foundation in Washington, D.C., and it was published in an edition of 10,300 by Castelli Graphics, New York.  Using the bald eagle as the dominant image, the artist symbolically placed the United States at the center of a global problem. Muted and muddy tones depicting environmental decay surround the national bird: polluted cities, contaminated waters, junkyards littered with debris, landscapes scarred by highways and deforestation, and the gorilla, another endangered animal. The safekeeping of the environment and the notion of individual responsibility for the welfare of life on earth was a longstanding concern of Rauschenberg, and this notion would inform his art and activism throughout his life. The poster designed for the inaugural Earth Day was one of many he would create to raise funds for the myriad social causes that were important to him. 

A larger format lithograph, based on the original poster design and created as an edition of 50, was published by the American Environment Foundation and produced by Gemini G.E.L., Los Angeles.

Growing Painting, 1953

Growing Painting, 1953

Rauschenberg’s largest dirt painting, Growing Painting (1953), survives only in a photograph taken by the artist when it was exhibited in the 3rd Annual Exhibition of Painting and Sculpture at the Stable Gallery, New York, in early 1954. What began as a dirt painting—earth contained within a vertical wooden box frame—evolved into a painting made of growing grass when birdseed accidently fell onto the painting’s surface. Rauschenberg regularly watered the painting throughout the three-week installation at the gallery, allowing Growing Painting to thrive for a time before perishing. Mary Lynn Kotz, the artist’s biographer, interpreted this act of nurturing his live painting as an early manifestation of Rauschenberg’s belief that each individual is responsible for life on earth. The artist described the painting as “about looking and caring. . . . Those pieces would literally die if you didn’t water them.”  (Rauschenberg: Art and Life, p. 176).

Dream of William Burroughs, 1972

Dream of William Burroughs, 1972

Lithopinion 26, the current affairs and graphic arts journal, dedicated its summer 1972 edition to the subject of “Our Transportation Mess.” Among the contributors were Theodore Kheel, who was a lawyer, leading labor mediator and arbitrator, as well as an environmentalist, and Senator Edward Kennedy. Kheel commissioned artists such as Romare Bearden, Christo, and Rauschenberg, his friend and client, to address the transportation system in the United States.

Rauschenberg’s contribution was inspired by a dream that William Burroughs, the Beat writer, had described to him, and which resulted in the lithograph Dream of William Burroughs (1972) published by Experiments in Art and Technology (E.A.T.). Surrounded by images of various modes of transportation, the lithograph includes the words: “They did not fully understand the technique / in a very short time they nearly wrecked the planet.” As an E.A.T. board member, Kheel understood, like Rauschenberg, that environmentalism and technology were not conflicting views but symbiotic relationships. In Lithopinion 26, E.A.T. stated that it “supports technology when it tries to help people achieve their human potentiality [and] criticizes it when it doesn’t.”

Yellow Moby Glut, 1986

Gluts, 1986–89/1991–94

Between 1986 and 1989 and again between 1991 to 1994, Rauschenberg combined scrap metal, such as gas station signs and deteriorated automotive and industrial parts, to create a series of wall reliefs and freestanding assemblages titled Gluts. When visiting Houston in his home state of Texas in 1985, Rauschenberg was struck by the ruined landscape, a result of the deterioration of the environment and an economy hit hard by the current oil crisis. Abandoned fuel stations, cars, and other machinery inspired him to begin this series.

In addition to representing a warning against economic greed, these works highlight the “throwaway culture” prevalent in a consumerist society defined by mass-production and over-consumption. Rauschenberg said, “It’s a time of glut. Greed is rampant. I’m just trying to expose it, trying to wake people up. . . I simply want to present people with their ruins.” This work, by recycling and repurposing industrial detritus, touches on environmental and ecological concerns that are increasingly prominent today.

Earth Day, 1990

Earth Day, 1990

Rauschenberg commemorated Earth Day on its twentieth anniversary, April 22, 1990, with a print produced in an edition of 75 by Gemini G.E.L., Los Angeles. Observed by 200 million people around the globe, Earth Day 1990 definitively brought the environmental movement to international attention. 

Last Turn—Your Turn [print for Earth Summit ’92 the United Nations Conference on Environment and Development, Rio de Janeiro, Brazil], 1991

Last Turn—Your Turn, print for Earth Summit 1992

On December 6, 1991, the United Nations Conference on Environment and Development (UNCED) launched the Earth Pledge, described as “an urgent call to action to save Planet Earth.” To raise funds for and generate awareness of UNCED, the Earth Pledge, and the Earth Summit to be held in Rio de Janeiro the following June, Rauschenberg donated the lithograph Last Turn—Your Turn (1991), published as an edition of 200 by the Robert Rauschenberg Foundation. Appearing above the images of an infant and the figure of Atlas supporting the weight of the world are the words from the Earth Pledge, inscribed in the artist’s handwriting: “I pledge to make the earth a secure and hospitable home for present and future generations.”

Rauschenberg’s Ozone Bus Billboard (1991) on a New York City bus

Ozone Bus Billboard, 1991

Last Turn—Your Turn was produced not only as a lithograph but also as an offset poster and a bus billboard. It is one of three lithographs that Rauschenberg designed in 1991. In collaboration with an outdoor advertising company, Transportation Displays Inc., the billboards, Last Turn—Your Turn, Ozone, and Pledge (all 1991) were displayed on buses in cities throughout the United States. As with the artist’s poster campaigns, the bus billboards brought environmental concerns to the attention of a national audience. 

Statement on United Nations Earth Summit, 1992

Statement on United Nations Earth Summit, 1992

At the encouragement of Theodore Kheel, who headed the Earth Summit Committee to Promote the Pledge, Rauschenberg attended the Rio de Janeiro summit from June 3 to June 12, 1992. Rauschenberg’s statement on the summit appeared next to a reproduction of his Last Turn—Your Turn in the brochure Visions of America, published on the occasion of the 1992 Democratic National Convention:

“The inhabitants of the world are exhausting its resources and through ignorance and misuse insisting on its nonexistence. Now is the only time we have.
We need all of the existing living things to attempt with devout attention and dedication to if not reverse this certain death, to turn back into life.
What power people without reason read as development, I read as greed. Reality has to take the place of unacted [sic] hope.
The global summit is the beginning to stop the end.”

Eco-Echo VI, 1992–93

Eco-Echo VI, 1992–93

Upon returning from the Earth Summit in Rio de Janeiro, Rauschenberg continued to address environmental issues in his artwork in both subtle and overt ways. The Summit’s consideration of ecologically friendly technologies undoubtedly intrigued Rauschenberg, whose lifelong technophilia informed projects throughout his artistic practice. His Eco-Echo series (1992–93) perfectly encapsulates the intersection of this climate-consciousness and interest in technology. Working with his friend Donald Saff–founder of Saff Tech Arts and Artistic Director of the Rauschenberg Overseas Culture Interchange–Rauschenberg motorized windmill-like sculptures that embody the artist’s continued concern with sustainability. While the windmill structure was Saff’s idea, Rauschenberg required “that they only work [move] when people stand in front of them” to at once engage the viewer and avoid wasting energy. A sonar-activated motor turns the blades—which are composed of aluminum and Lexan and feature either silkscreened and hand-painted imagery—only when activated by the presence of nearby movement. In this way, the “Eco” friendly works respond to and “Echo” their surroundings. 

artwork

Original artwork for U.N. World Population Conference print and poster (Waterworks), 1993

Waterworks, 1992-95

In 1992, Rauschenberg began his Waterworks series (1992–95) using a process he developed that combined the transfer technique and inkjet printing, a technology newly accessible on the commercial market due to the recent development of the high-resolution Iris inkjet printer. For these works Rauschenberg digitized his own 35mm color slide film and printed it on acetate, then transferred the images onto watercolor paper using water as a solvent and a lithography press. The artist’s intentional utilization of a non-toxic solvent and biodegradable inkjet dyes and pigments further align his practice with broader environmental concerns. In his lifetime, Rauschenberg referred to this process as “vegetable dye transfer” and went on to use it in more than ten subsequent artwork series. The original artwork used for the United Nations World Population Conference print and poster was from the Waterwork series and, as such, demonstrates his overlapping and interdisciplinary engagement with human rights and social and environmental activism.